The UAE retail giant officially launched the first Dreamscape Immersive theatre in Dubai, aiming to bring a more engaging and immersive experience using the latest and most advanced technology.

“And this is not just technology – it is human experience amplified to the max.”

Dreamscape Immersive, a Los Angeles-headquartered company, is a location-based VR studio and retailer backed by some of the biggest brands and names in Hollywood, including 21st Century Fox, Fox, Warner Media, Viacom, Hans Zimmer and Steven Spielberg.

Its Hollywood-style storytelling, theme-park rides and proprietary full-body tracking technology “pushes the limits of virtual reality”. SWITCH MADE successfully supplied the full lighting & lighting control system package to optimize the viewer’s experience.