UAE Cinema chain Reel Cinemas has been undergoing a revamp, with the Dubai Mall Cinema now home to 14 transformed screens with Dolby Atmos surround sound and Barco Flagship laser projectors. Together with the four existing platinum screens, Reel Cinemas – the Dubai mall has 18 operational screens in total. The cinema’s new look is rather FUTURISTIC – offering guests a complete digital journey. From self-service machines for ticket purchasing and F&B orders to a social wall and a curved digital poster wall.